Fitness

Chris Park on Building Atlas Fitness, Turning Down Franchise Offers, and Why the Waitlist Is Six Months Long

Chris Park opened Atlas Fitness during one of the most uncertain moments in the fitness industry's recent history. He had no investors, no franchise model, and no marketing budget — just a clear philosophy about what real coaching looks like and the willingness to bet everything on it. Four years later, Atlas has become the most sought-after private training studio in Alpharetta.