Real Estate

Jennifer Hayes on Turning Down Three Recruitment Offers, Building a Boutique Real Estate Firm, and What $200M in Sales Actually Taught Her

Jennifer Hayes spent eight years in mortgage banking before she ever listed a house. That background turned out to be her greatest competitive advantage. Today her boutique Johns Creek firm, Hayes Realty Group, consistently outperforms teams three times its size — not because of volume, but because of an obsessive commitment to doing fewer things better.